How RCS Chat and RCS Messaging Help Engage Customers Better

Companies are always trying to keep up with modern technology, and with the emergence of RSC chat features, customer engagement has greatly improved. Unlike SMS services where text communication was basic, RCS chat allows for the use of videos and images in customer conversation. This article is aimed at explaining how RCS chat works, the advantages it brings to the table, and it's impact on businesses across the world.

What Is RCS Chat?

Rich Communication Services or RCS chat is a more complex, multimedia oriented type of SMS service. RSC chat is far more engaging and innovative as compared to traditional SMS messaging. While SMS users have to struggle with stiff word limits, RCS allows the user to send videos, gifs, and photos. If that wasn't enough, RCS has added a cherry on top by providing a default SMS app which serves to remove the worry of changing apps. The addition of RCS has taken communication to an entirely different level.

Key Features of RCS Chat

• Rich Media Support: GIFs, audio, videos, and high res images can all be shared in the chat feature.
• Interactive Buttons: Clickable options like Buy Now, Call Support, and Track Your Order can all be used for RCS messaging.
• Read Receipts and Typing Indicators: Users of RCS messaging will get real time tracking updates like common messaging apps.
• Brand Verification: Users can be sure that their communication is with the right brands as RCS allows businesses to create verified profiles and build trust.
• Location Sharing: Users can easily share their live locations, which improves processes such as tracking deliveries.

RCS vs SMS: A Definitive Edge

In the comparison of RCS vs SMS the contrast is quite noticeable. Unlike SMS which is limited to just text with a maximum word count of 160, RCS business messaging is much richer in content. Businesses can attach videos and images, use buttons, and access real time analytics, features that are impossible through SMS. This change dramatically improves and customizes the way businesses deal with their customers.

RCS Messaging Benefits for Businesses

Clearly, the reasons why a business should make the switch to RCS are abundant. Let’s look at some of the most important RCS messaging Benefits:

• Enhanced Customer Engagement: Customers are more engaged and RCS messaging, marketing, advertising and newsletters become more effective through visually appealing messages and interactive elements.
• Higher Conversion Rates: The effectiveness of marketing campaigns increases because devices with CTAs such as ‘Shop Now’ or schedule a ‘Call’ make the user’s journey easier by encouraging immediate action.
• Personalized Experiences: Messages can be designed with regards to user data information making offers and updates more relevant.
• Modern Feedback: Read and response tracking helps businesses adjust their communications.
• Enhanced Phishing Security: Verified business accounts strengthen customers’ confidence while curtailing business phishing attempts.

RCS Marketing: Transforming Business Communication

RCS marketing entirely modifies the traditional methods of how businesses engage their customers. Picture a scenario where a customer is sent an ad that includes visuals of the newer products that can be purchased directly from the promotional message. Engagement with the user instantly increases, and the time taken to close the sale diminishes greatly.

Ways RCS Increases Customer Engagement

With RCS features, businesses can enhance engagement with customers. These include but are not limited to the following:

• Interactive Promotions: Create promotions that allow customers to click on buttons, participate in polls, or view a carousel of images.
• Dedicated Customer Support: Provide actual customer service with fast response buttons and chatbot assistance.
• Activity Notifications: Enable sending invites and reminders for events with RCS chat.
• Activity Loyalty Cards: Give customers the ability to view and update their rewards and loyalty cards in the chat with RCS protocol.