Search Engine Optimization Tips, Tricks & Strategies

A Social Media Must Have

15

September 15, 2023

byNeha Sharma

SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google, Yahoo & Bing. When you understand how SEO works, you can use different tactics to increase your visibility (or how high you rank) in search results.

You can categorize SEO tactics into two buckets:

1. On-page SEO: All on-page SEO strategies happen on your website.
2. Off-page SEO: All off-page SEO strategies happen off your website.

Both on-page and off-page SEO aim to make your site more friendly, as well as trustworthy, to users and search engines. When search engine crawlers see how friendly your website is to them and users, it increases the chances that your site will rank well for different searches. For example, say you have two websites: Website A and Website B.
Website A isn’t responsive, which means users on tablets or smartphones will have a tough time navigating and using the site. Website B, however, is responsive, which means a better user experience for tablet, smartphone, and desktop users.

Search Engine Optimization is an important strategy for improving your website's ranking and visibility on search engines such as Google. Here are a few essential SEO tips that will help you improve your website's presence online:
Keyword Search: Determine relevant keywords your target audience will likely use to search for your products and services. You can use tools such as Google Keyword Planner and other third-party services to find relevant keywords.
Quality Content Create valuable and engaging content that meets the needs and interest of your audience. Include your keywords in the content naturally while maintaining readability.
On Page Optimization: Optimize pages by adding relevant keywords to titles, meta description, headers, etc. Body text and meta descriptions are important. Include multimedia elements such as images and videos and use descriptive URLs.

For search engines, it’s an easy decision which website is more friendly: Website A. Of course, how search engines work is a bit more complicated than that. Today, search engines use more than 200 different factors to generate search results, which means a lot of different elements influence your placement in search results.